A finished hospitality interior by Elmassri Group

Architecture & Interiors · Since 1991

Construction, fit-out, and interior design for your home and business renovations in Jordan.

Elmassri GroupDesigning Spaces with Purpose & Legacy

Our Philosophy

Three principles shape everything we build.

01

The Experience

We create emotionally resonant spaces through the careful selection of material, lighting, and proportion — for homes, offices, and commercial interiors.

02

The Function

We embed operational intelligence into every fit-out, considering flow, ergonomics, adaptability, and sustainability in every design solution.

03

The Legacy

We honour each client's story and the region's traditions, weaving contemporary design thinking into spaces built to last.

The Studio

A Legacy of Trust. A Future of Vision.

Founded in 1991 by Eng. Nabil El Massri, El Massri Group began as an engineering and consultancy firm, delivering projects across Jordan, Ireland, and Kurdistan.

Over the decades we expanded our scope to include architecture, interior design, renovation, brand strategy, and business advisory — earning a reputation for reliability and precision.

Today, under the leadership of Roula El Massri, we design spaces that carry a story forward: rooted in legacy, built for what comes next.

Est. 0
Founded
0+
Years of practice
0
Countries delivered
Jordan · Ireland · Kurdistan
0
Disciplines under one roof

Selected Work

Spaces that carry a story forward.

From industrial facilities to family homes — a sample of recent projects across Jordan.

A Local Home, Completely TransformedDelivered
Concept · Drawing
Concept
Residential · Renovation

A Local Home, Completely Transformed

A full renovation of a typical local house — kitchen, bathrooms, living room, bedrooms, hallways, and the surrounding garden.

We thought we needed a bigger house. Instead, we found a team who showed us how to use every corner of the one we already had — inside and out.

Jordan

Nabil Factory
Industrial · Food facility

Nabil Factory

A complete food-production facility built for safety and compliance — integrating construction, interior fit-out, and food-safety systems to ISO 22000, HACCP, and Jordanian regulatory requirements.

Jordan
Furniture as Architecture
Interiors · Custom furniture

Furniture as Architecture

An approach where furniture responds to architecture — pieces designed to make space work harder and read as one with the room.

Jordan
Business & Office Interior
Commercial · Workplace

Business & Office Interior

A professional workspace zoned for private work, team meetings, and casual interaction — designed around ergonomics and acoustics.

Jordan

Why El Massri Group

We don't just design interiors. We design business outcomes.

We are one of the first firms in Jordan to bring AI-driven customer-behaviour analysis and data-driven design into the studio — pairing craft with evidence.

01

Strategic Planning

We don't sell only interior design — we sell business strategy that makes your space work harder.

02

AI & Customer-Journey Analysis

Among the first firms in Jordan to offer consultancy in AI-driven analysis of customer behaviour and data-driven design.

03

Diversity of Projects

Hospitality and sports specialties — padel clubs, fitness and wellness centres, restaurants, and cafés.

Data-driven design loop
Footfall
Dwell time
Sight-lines
Conversion
AI
Behaviour analysis
→ Design decisions that lift ROI & engagement

Elmassri

Let's design something that lasts.

Book a consultation or simply say hello — we'd love to hear about your space.

Book your consultation