
Architecture & Interiors · Since 1991
Construction, fit-out, and interior design for your home and business renovations in Jordan.
Our Philosophy
Three principles shape everything we build.
The Experience
We create emotionally resonant spaces through the careful selection of material, lighting, and proportion — for homes, offices, and commercial interiors.
The Function
We embed operational intelligence into every fit-out, considering flow, ergonomics, adaptability, and sustainability in every design solution.
The Legacy
We honour each client's story and the region's traditions, weaving contemporary design thinking into spaces built to last.
The Studio
A Legacy of Trust. A Future of Vision.
Founded in 1991 by Eng. Nabil El Massri, El Massri Group began as an engineering and consultancy firm, delivering projects across Jordan, Ireland, and Kurdistan.
Over the decades we expanded our scope to include architecture, interior design, renovation, brand strategy, and business advisory — earning a reputation for reliability and precision.
Today, under the leadership of Roula El Massri, we design spaces that carry a story forward: rooted in legacy, built for what comes next.
Selected Work
Spaces that carry a story forward.
From industrial facilities to family homes — a sample of recent projects across Jordan.
DeliveredA Local Home, Completely Transformed
A full renovation of a typical local house — kitchen, bathrooms, living room, bedrooms, hallways, and the surrounding garden.
“We thought we needed a bigger house. Instead, we found a team who showed us how to use every corner of the one we already had — inside and out.”
Jordan

Nabil Factory
A complete food-production facility built for safety and compliance — integrating construction, interior fit-out, and food-safety systems to ISO 22000, HACCP, and Jordanian regulatory requirements.
Jordan
Furniture as Architecture
An approach where furniture responds to architecture — pieces designed to make space work harder and read as one with the room.
Jordan
Business & Office Interior
A professional workspace zoned for private work, team meetings, and casual interaction — designed around ergonomics and acoustics.
JordanWhy El Massri Group
We don't just design interiors. We design business outcomes.
We are one of the first firms in Jordan to bring AI-driven customer-behaviour analysis and data-driven design into the studio — pairing craft with evidence.
Strategic Planning
We don't sell only interior design — we sell business strategy that makes your space work harder.
AI & Customer-Journey Analysis
Among the first firms in Jordan to offer consultancy in AI-driven analysis of customer behaviour and data-driven design.
Diversity of Projects
Hospitality and sports specialties — padel clubs, fitness and wellness centres, restaurants, and cafés.
Elmassri
Let's design something that lasts.
Book a consultation or simply say hello — we'd love to hear about your space.
Book your consultation